Understanding multi-level institutional convergence effects on international market segments and global marketing strategy
Academic Article
- Overview
- Identity
- Additional Document Info
- Other
- View All
Overview
published proceedings
- Strategic Direction
author list (cited authors)
- Griffith, D. A.
citation count
- 0
complete list of authors
- Griffith, DA
publication date
- April 2010
publisher
- Emerald Publisher
published in
- Strategic Direction Journal