An Empirical Examination of a Technology Adoption Model for the Context of China Academic Article uri icon


  • As multinational corporations engage in technology adoption internationally, it is becoming increasingly important for managers to pursue a process that will ultimately lead to the adoption and effective use of new technology in divergent markets. In this study, the authors explore a technology adoption model (TAM) that is appropriate for the context of China. Employing a sample of 506 Chinese business professionals, they develop and test a modified TAM within the Chinese business culture. The results indicate that the modified TAM works well. The authors discuss implications for international marketing academics and practitioners.

published proceedings

  • Journal of International Marketing

author list (cited authors)

  • Calantone, R. J., Griffith, D. A., & Yalcinkaya, G.

citation count

  • 36

complete list of authors

  • Calantone, Roger J||Griffith, David A||Yalcinkaya, Goksel

publication date

  • December 2006