An Empirical Examination of a Technology Adoption Model for the Context of China Academic Article

abstract

• As multinational corporations engage in technology adoption internationally, it is becoming increasingly important for managers to pursue a process that will ultimately lead to the adoption and effective use of new technology in divergent markets. In this study, the authors explore a technology adoption model (TAM) that is appropriate for the context of China. Employing a sample of 506 Chinese business professionals, they develop and test a modified TAM within the Chinese business culture. The results indicate that the modified TAM works well. The authors discuss implications for international marketing academics and practitioners.

authors

• Griffith, David

published proceedings

• Journal of International Marketing

author list (cited authors)

• Calantone, R. J., Griffith, D. A., & Yalcinkaya, G.

citation count

• 48

complete list of authors

• Calantone, Roger J||Griffith, David A||Yalcinkaya, Goksel

publication date

• December 2006

publisher

• SAGE Publications  Publisher

keywords

• 35 Commerce, Management, Tourism And Services
• 3503 Business Systems In Context
• 3506 Marketing
• 3507 Strategy, Management And Organisational Behaviour
• Emerging Infectious Diseases

Digital Object Identifier (DOI)

• 10.1509/jimk.14.4.1

start page

• 1

end page

• 27

volume

• 14

issue

• 4

URL

• http://dx.doi.org/10.1509/jimk.14.4.1