Chapter 8: Resource-Advantage Theory: Insights for Global Marketing Strategy Research Chapter uri icon

author list (cited authors)

  • Griffith, D. A., & Yeo, C.

citation count

  • 1

complete list of authors

  • Griffith, David A||Yeo, ChangSeob

Book Title

  • Handbook of Research in International Marketing, Second Edition

publication date

  • January 2011