Perceived cultural congruence’s influence on employed communication strategies and resultant performance: a transitional economy international joint venture illustration Academic Article uri icon


  • Employing effective communication strategies is critical for international joint ventures (IJVs) operating in economies in transition. Theory suggests perceived cultural congruence enhances the effectiveness of communication in international relationships. The influence of perceived national culture congruence on the communication strategies (frequency, modality, direction and content) employed by an IJV partner and its influence on self-reported IJV performance is examined within a sample of Kazahkstan-foreign IJVs. Findings indicate the more culturally congruent a firm perceives its IJV partner to be, its communications employed become less frequent and more influential in terms of content. Further, results indicate that the more frequent and more formalized communication strategies employed by an IJV partner, the greater IJV partner's self-reported IJV performance. Implications and directions for future research are addressed. © 2003 Elsevier Science Ltd. All rights reserved.

published proceedings

  • International Business Review

author list (cited authors)

  • Zeybek, A. Y., O’Brien, M., & Griffith, D. A.

citation count

  • 12

complete list of authors

  • Zeybek, Ali Yavuz||O’Brien, Matthew||Griffith, David A

publication date

  • August 2003