Resource-advantage theory: Insights for global marketing strategy research
Chapter
- Overview
- Identity
- Additional Document Info
- View All
Overview
author list (cited authors)
- Griffith, D. A., & Yeo, C. S.
complete list of authors
- Griffith, DA||Yeo, CS
Book Title
- Handbook of Research in International Marketing, Second Edition
publication date
- December 2011