Strategic Adaptability and Firm Performance: A Market-Contingent Perspective Academic Article uri icon

published proceedings

  • Journal of Marketing

author list (cited authors)

  • McKee, D. O., Varadarajan, P. R., & Pride, W. M.

citation count

  • 265

complete list of authors

  • McKee, Daryl O||Varadarajan, P Rajan||Pride, William M

publication date

  • July 1989