STRATEGIC ADAPTABILITY AND FIRM PERFORMANCE - A MARKET-CONTINGENT PERSPECTIVE Academic Article

authors

• Pride, William
• Varadarajan, Rajan

published proceedings

• JOURNAL OF MARKETING

author list (cited authors)

• MCKEE, D. O., VARADARAJAN, P. R., & PRIDE, W. M.

citation count

• 250

complete list of authors

• MCKEE, DO||VARADARAJAN, PR||PRIDE, WM

publication date

• January 1989

publisher

• SAGE Publications  Publisher

published in

• Journal of Marketing  Journal

Digital Object Identifier (DOI)

• 10.2307/1251340

start page

• 21

end page

• 35

volume

• 53

issue

• 3

URL

• http%3A%2F%2Fdx.doi.org%2F10.2307%2F1251340