PRINT READERS PERCEPTIONS OF VARIOUS ADVERTISING FORMATS Academic Article

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authors

Pride, William

published proceedings

JOURNALISM QUARTERLY

author list (cited authors)

LAMB, C. W., PLETCHER, B. A., & PRIDE, W. M.

citation count

6

complete list of authors

LAMB, CW||PLETCHER, BA||PRIDE, WM

publication date

January 1979

publisher

SAGE Publications Publisher

published in

The journalism quarterly Journal