PRINT READERS PERCEPTIONS OF VARIOUS ADVERTISING FORMATS
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Overview
published proceedings
- JOURNALISM QUARTERLY
author list (cited authors)
- LAMB, C. W., PLETCHER, B. A., & PRIDE, W. M.
citation count
- 6
complete list of authors
- LAMB, CW||PLETCHER, BA||PRIDE, WM
publication date
- January 1979
publisher
- SAGE Publications Publisher
published in
- The journalism quarterly Journal