The personalityculture relationship and its effects on interpersonal transactions Academic Article

abstract

• Attempts to establish personality as an open system operating in and depending on an environment of cultural inputs. Reveals several factors which create difference among personalities along with their implications for modal personality. Discusses the effects of the personalitycultural relationship on interpersonal transactions, focusing on the effect of culture on the individual.

authors

• Pride, William

published proceedings

• European Journal of Marketing

author list (cited authors)

• Greer, T., & Pride, W.

citation count

• 0

complete list of authors

• Greer, Thomas||Pride, William

publication date

• January 1973

publisher

• Emerald  Publisher

published in

• European Journal of Marketing  Journal

Digital Object Identifier (DOI)

• 10.1108/eum0000000005096

start page

• 28

end page

• 39

volume

• Volume 7

issue

• Issue 1

URL

• http://dx.doi.org/10.1108/eum0000000005096