SELECTED EFFECTS OF SALESPERSON SEX AND ATTRACTIVENESS IN DIRECT MAIL ADVERTISEMENTS
Academic Article
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Overview
published proceedings
- JOURNAL OF MARKETING
author list (cited authors)
- CABALLERO, M. J., & PRIDE, W. M.
citation count
- 46
complete list of authors
- CABALLERO, MJ||PRIDE, WM
publication date
- January 1984
publisher
- SAGE Publications Publisher
published in
- Journal of Marketing Journal