SELECTED EFFECTS OF SALESPERSON SEX AND ATTRACTIVENESS IN DIRECT MAIL ADVERTISEMENTS Academic Article uri icon

published proceedings

  • JOURNAL OF MARKETING

author list (cited authors)

  • CABALLERO, M. J., & PRIDE, W. M.

citation count

  • 46

complete list of authors

  • CABALLERO, MJ||PRIDE, WM

publication date

  • January 1984