The EditorsCorner Academic Article

authors

• Pride, William

published proceedings

• Journal of Marketing Education

author list (cited authors)

• Ferrell, O. C., & Pride, W. M.

citation count

• 0

complete list of authors

• Ferrell, OC||Pride, William M

publication date

• August 2004

publisher

• SAGE Publications  Publisher

published in

• Journal of Marketing Education  Journal

Digital Object Identifier (DOI)

• 10.1177/0273475304265636

start page

• 107

end page

• 108

volume

• 26

issue

• 2

URL

• http://dx.doi.org/10.1177/0273475304265636