publication venue for
- The EditorsCorner. 26:107-108. 2004
- Our Roles as Educators: Present and Future. 15:3-8. 1993
- Becoming a Marketing Academician: A Strategic Career Planning Seminar for Doctoral Students. 11:2-6. 1989
- Industry Views on Content of the International Marketing Course. 9:9-14. 1987
- The Marketing Curriculum: A Decade of Change. 6:2-8. 1984
- Shaping the Marketing Curriculum: The CEO Perspective. 6:27-32. 1984
- The Role of Consumer Knowledge in the Study of Consumer Behavior. 3:37-41. 1981
- Are Marketing Academicians' Preferences for Frameworks and Topics in Introductory Marketing Texts Changing?. 1:39-44. 1979