An empirical examination of three machiavellian concepts: Advertisers vs. the general public uri icon

abstract

  • This paper examines the perceived ethics of advertisers and the general public relative to three ethical concepts. Based on the survey findings, it can be concluded that with regard to the ethically-laden concepts of manipulation, exploitation, and deviousness, advertisers are perceptually as ethical as the general public. The research also clarifies some of the differences between ethics and Machiavellianism. 1989 Kluwer Academic Publishers.

published proceedings

  • Journal of Business Ethics

author list (cited authors)

  • Fraedrich, J., Ferrell, O. C., & Pride, W.

citation count

  • 19

complete list of authors

  • Fraedrich, John||Ferrell, OC||Pride, William

publication date

  • January 1989