HOW BUYERS PERCEIVE SAVINGS IN A BUNDLE PRICE - AN EXAMINATION OF A BUNDLES TRANSACTION VALUE Academic Article uri icon

published proceedings

  • JOURNAL OF MARKETING RESEARCH

altmetric score

  • 3

author list (cited authors)

  • YADAV, M. S., & MONROE, K. B.

citation count

  • 148

complete list of authors

  • YADAV, MS||MONROE, KB

publication date

  • January 1993

publisher