HOW BUYERS PERCEIVE SAVINGS IN A BUNDLE PRICE - AN EXAMINATION OF A BUNDLES TRANSACTION VALUE Academic Article

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authors

Yadav, Manjit

published proceedings

JOURNAL OF MARKETING RESEARCH

altmetric score

3

author list (cited authors)

YADAV, M. S., & MONROE, K. B.

citation count

148

complete list of authors

YADAV, MS||MONROE, KB

publication date

January 1993

publisher

JSTOR Publisher

published in

Journal of Marketing Research Journal