How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value Academic Article

authors

• Yadav, Manjit

published proceedings

• Journal of Marketing Research

altmetric score

• 3

author list (cited authors)

• Yadav, M. S., & Monroe, K. B.

citation count

• 154

complete list of authors

• Yadav, Manjit S||Monroe, Kent B

publication date

• August 1993

publisher

• JSTOR  Publisher

published in

• Journal of Marketing Research  Journal

Digital Object Identifier (DOI)

• 10.2307/3172886

start page

• 350

end page

• 350

volume

• 30

issue

• 3