HOW BUYERS PERCEIVE SAVINGS IN A BUNDLE PRICE - AN EXAMINATION OF A BUNDLES TRANSACTION VALUE
Academic Article
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Overview
published proceedings
- JOURNAL OF MARKETING RESEARCH
altmetric score
- 3
author list (cited authors)
- YADAV, M. S., & MONROE, K. B.
citation count
- 148
complete list of authors
- YADAV, MS||MONROE, KB
publication date
- January 1993
publisher
- JSTOR Publisher
published in
- Journal of Marketing Research Journal