Yadav, Manjit Professor and Head of the Department

Digital marketing strategy: Representative projects: interactivity; product migration to the digital marketplace; behavior of consumers and firms in networked environments; trust formation in online environments; first mover advantage in digital markets; disruption patterns and strategic responses.



Technology and innovation management: Representative projects: technological change and innovation; new product development in digital environments; e-commerce and productivity; developing, managing, leveraging online communities; future focus in managerial decision making; early stage technology commercialization.



Knowledge development processes in a discipline: Representative projects: shifts in scholarship patterns in a discipline; enhancing theory development.