Chapter 16: Competitive Strategy in a Global Electronic Marketplace: Extant Strategy Perspectives Revisited
Chapter
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- Overview
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- Research
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- Identity
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- View All
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Overview
author list (cited authors)
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Jain, S., Varadarajan, P. R., & Yadav, M. S.
citation count
complete list of authors
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Jain, Subhash||Varadarajan, P Rajan||Yadav, Manjit S
Book Title
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Handbook of Research in International Marketing
publication date
publisher
Research
keywords
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35 Commerce, Management, Tourism And Services
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3503 Business Systems In Context
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3506 Marketing
Identity
Digital Object Identifier (DOI)