Enhancing theory development in marketing Academic Article

authors

• Yadav, Manjit

published proceedings

• AMS Review

altmetric score

• 9.33

author list (cited authors)

• Yadav, M. S.

citation count

• 36

complete list of authors

• Yadav, Manjit S

publication date

• June 2014

publisher

• Springer Nature  Publisher

published in

• AMS Review  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3506 Marketing

Digital Object Identifier (DOI)

• 10.1007/s13162-014-0059-z

start page

• 1

end page

• 4

volume

• 4

issue

• 1-2

URL

• http://dx.doi.org/10.1007/s13162-014-0059-z