Competitive Strategy in a Global Electronic Marketplace: Extant Strategy Perspectives Revisited Chapter uri icon

author list (cited authors)

  • Rajan Varadarajan, P., & Yadav, M. S.

citation count

  • 0

complete list of authors

  • Rajan Varadarajan, P||Yadav, Manjit S

Book Title

  • Handbook of Research in International Marketing

publication date

  • December 2003