Competitive Strategy in a Global Electronic Marketplace: Extant Strategy Perspectives Revisited Chapter

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authors

author list (cited authors)

Rajan Varadarajan, P., & Yadav, M. S.

citation count

0

complete list of authors

Rajan Varadarajan, P||Yadav, Manjit S

Book Title

Handbook of Research in International Marketing

publication date

September 2003

publisher

Edward Elgar Publishing Publisher