Capture and communicate value in the pricing of services

authors

• Berry, Leonard
• Yadav, Manjit

published proceedings

• SLOAN MANAGEMENT REVIEW

author list (cited authors)

• Berry, L. L., & Yadav, M. S.

complete list of authors

• Berry, LL||Yadav, MS

publication date

• January 1996

published in

• MIT Sloan Management Review: MIT's journal of management research and ideas  Journal

start page

• 41

end page

• 51

volume

• 37

issue

• 4