HOW BUYERS EVALUATE PRODUCT BUNDLES - A MODEL OF ANCHORING AND ADJUSTMENT
Academic Article
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Overview
published proceedings
- JOURNAL OF CONSUMER RESEARCH
altmetric score
- 3
author list (cited authors)
- YADAV, M. S.
citation count
- 261
complete list of authors
- YADAV, MS
publication date
- January 1994
publisher
- Oxford University Press (OUP) Publisher
published in
- Journal of Consumer Research Journal