Buyers Evaluations of Mixed Bundling Strategies in Price-Promoted Markets Chapter

authors

• Yadav, Manjit

author list (cited authors)

• Wuebker, G., Mahajan, V., & Yadav, M. S.

citation count

• 1

complete list of authors

• Wuebker, Georg||Mahajan, Vijay||Yadav, Manjit S

Book Title

• Optimal Bundling

publication date

• 1999

publisher

• Springer Nature  Publisher

keywords

• 35 Commerce, Management, Tourism And Services
• 38 Economics
• 3801 Applied Economics

Digital Object Identifier (DOI)

• 10.1007/978-3-662-09119-7_10

International Standard Book Number (ISBN) 13

• 9783642084591

start page

• 195

end page

• 208

URL

• http://dx.doi.org/10.1007/978-3-662-09119-7_10