Personal accounts and an anatomy of conceptual contributions in the special issue Academic Article uri icon

published proceedings

  • JOURNAL OF MARKETING MANAGEMENT

altmetric score

  • 15.78

author list (cited authors)

  • Belk, R., MacInnis, D. J., & Yadav, M. S.

citation count

  • 12

complete list of authors

  • Belk, Russell||MacInnis, Deborah J||Yadav, Manjit S

publication date

  • January 2019