Personal accounts and an anatomy of conceptual contributions in the special issue
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Overview
published proceedings
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JOURNAL OF MARKETING MANAGEMENT
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author list (cited authors)
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Belk, R., MacInnis, D. J., & Yadav, M. S.
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Belk, Russell||MacInnis, Deborah J||Yadav, Manjit S
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35 Commerce, Management, Tourism And Services
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3504 Commercial Services
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3506 Marketing
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3507 Strategy, Management And Organisational Behaviour
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http://dx.doi.org/10.1080/0267257x.2019.1579476