Host Selling vs. Premium TV Commercials: An Experimental Evaluation of Their Influence on Children
Academic Article
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Overview
author list (cited authors)
- Miller, J. H., & Busch, P.
citation count
- 14
complete list of authors
- Miller, Joseph H||Busch, Paul
publication date
- August 1979
publisher
- JSTOR Publisher
published in
- Journal of Marketing Research Journal