Host Selling vs. Premium TV Commercials: An Experimental Evaluation of Their Influence on Children
- Overview
- Identity
- Additional Document Info
- Other
- View All
Overview
author list (cited authors)
- Miller, J. H., & Busch, P.
citation count
- 14
complete list of authors
- Miller, Joseph H||Busch, Paul
publication date
- August 1979
publisher
- JSTOR Publisher
published in
- Journal of Marketing Research Journal