Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee-Brand Matching Academic Article uri icon

abstract

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published proceedings

  • JOURNAL OF MARKETING RESEARCH

author list (cited authors)

  • Moorman, C., Sorescu, A., & Tavassoli, N. T.

complete list of authors

  • Moorman, Christine||Sorescu, Alina||Tavassoli, Nader T

publication date

  • 2023