HR job title
- Professor and Phd Coordinator
- Contact Info
- 1 979 862 3043
Sorescu, Alina Professor
Positions
- Professor, Marketing, Mays Business School
My research focuses on business models, product portfolio decisions, branding, acquisitions and alliances, and measuring the financial value of marketing actions.
- Overview
- Publications
- Teaching
- Works By Students
- Background
- Contact
- Other
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Overview
Publications
selected publications
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academic article
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Cao, Z., Song, R., Sorescu, A., & Chua, A.
(2023).
Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling. Journal of Marketing.
002224292211344-002224292211344.
-
Peres, R., Schreier, M., Schweidel, D. A., & Sorescu, A.
(2023).
The Creator Economy: An Introduction and a Call for Scholarly Research
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Peres, R., Schreier, M., Schweidel, D. A., & Sorescu, A.
(2023).
Blockchain meets marketing: Opportunities, threats, and avenues for future research. International Journal of Research in Marketing.
40(1), 1-11.
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Moorman, C., Sorescu, A., & Tavassoli, N. T.
(2023).
Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee-Brand Matching. Journal of Marketing Research.
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Nickerson, D., Lowe, M., Pattabhiramaiah, A., & Sorescu, A.
(2022).
The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective. Journal of Marketing.
86(2), 5-28.
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Kovalenko, L., Sorescu, A., & Houston, M. B.
(2022).
What brand do I use for my new product? The impact of new product branding decisions on firm value. Journal of the Academy of Marketing Science.
50(2), 338-365.
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Schreier, M., Peres, R., Schweidel, D., & Sorescu, A.
(2021).
IJRM 2021-2024: Innovation, speed, diversity, let's push things forward together. International Journal of Research in Marketing.
38(4), 807-810.
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Sorescu, A., & Schreier, M.
(2021).
Innovation in the digital economy: a broader view of its scope, antecedents, and consequences. Journal of the Academy of Marketing Science.
49(4), 627-631.
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Swaminathan, V., Sorescu, A., Steenkamp, J., O'Guinn, T., & Schmitt, B.
(2020).
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries. Journal of Marketing.
84(2), 24-46.
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Ertekin, L., Sorescu, A., & Houston, M. B.
(2018).
Hands Off My Brand! The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits. Journal of Marketing.
82(5), 45-65.
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Sorescu, A., Sorescu, S. M., Armstrong, W. J., & Devoldere, B.
(2018).
Two Centuries of Innovations and Stock Market Bubbles. Marketing Science.
37(4), 507-529.
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Gatignon, H., Lecocq, X., Pauwels, K., & Sorescu, A.
(2017).
A marketing perspective on business models. AMS Review.
7(3-4), 85-89.
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Warren, N. L., & Sorescu, A.
(2017).
Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors' Expectations of the Future. Journal of Marketing Research.
54(5), 799-815.
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Sorescu, A.
(2017).
Data-Driven Business Model Innovation. 34(5), 691-696.
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Sorescu, A., Warren, N. L., & Ertekin, L.
(2017).
Event study methodology in the marketing literature: an overview. 45(2), 186-207.
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Warren, N. L., & Sorescu, A.
(2017).
When 1+1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News. Journal of Marketing.
81(2), 64-82.
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Sorescu, A., & Sorescu, S. M.
(2016).
Customer Satisfaction and Long-Term Stock Returns. Journal of Marketing.
80(5), 110-115.
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Tavassoli, N. T., Sorescu, A., & Chandy, R.
(2014).
Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less. Journal of Marketing Research.
51(6), 676-690.
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Cao, Z., & Sorescu, A.
(2013).
Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products. Marketing Science.
32(6), 939-959.
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Mukherji, P., Sorescu, A., Prabhu, J. C., & Chandy, R. K.
(2011).
Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better Than Others). Journal of Marketing.
75(5), 53-70.
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Mukherji, P., Sorescu, A., Prabhu, J. C., & Chandy, R.
(2011).
EXECUTIVE SUMMARY: BEATING A BEHEMOTH. 22(3), 76-77.
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Sorescu, A., Frambach, R. T., Singh, J., Rangaswamy, A., & Bridges, C.
(2011).
Innovations in Retail Business Models. Journal of Retailing.
87(SUPPL. 1), S3-S16.
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Sorescu, A. B., & Spanjol, J.
(2008).
Innovation's effect on firm value and risk: Insights from consumer packaged goods. Journal of Marketing.
72(2), 114-132.
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Sorescu, A., Shankar, V., & Kushwaha, T.
(2007).
New product preannouncements and shareholder value: Don't make promises you can't keep. Journal of Marketing Research.
44(3), 468-489.
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Sorescu, A. B., Chandy, R. K., & Prabhu, J. C.
(2007).
Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-Term Stock Returns. Journal of Marketing Research.
44(1), 57-72.
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Sorescu, A. B., Chandy, R. K., & Prabhu, J. C.
(2007).
Why some acquisitions do better than others: Product capital as a driver of long-term stock returns. Journal of Marketing Research.
44(1), 57-72.
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Sorescu, A. B., Chandy, R. K., & Prabhu, J. C.
(2003).
Sources and financial consequences of radical innovation: Insights from pharmaceuticals. Journal of Marketing.
67(4), 82-102.
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Sorescu, A. B., & Gelb, B. D.
(2000).
Negative comparative advertising evidence favoring fine-tuning. Journal of Advertising.
29(4), 25-40.
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Gelb, B. D., & Sorescu, A. B.
(2000).
Republican brands, democrat brands ... Journal of Advertising Research.
40(1-2), 95-102.
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Spanjol, J., Noble, C. H., Baer, M., Bogers, M., Bohlmann, J., Bouncken, R. B., ... Wetzels, M.
Fueling innovation management research: Future directions and five forwardlooking paths. Journal of Product Innovation Management.
41(5), 893-948.
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Cao, Z., Song, R., Sorescu, A., & Chua, A.
(2023).
Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling. Journal of Marketing.
002224292211344-002224292211344.
-
chapter
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Sorescu, A.
(2012).
Chapter 6: Innovation and the Market Value of Firms. Handbook of Marketing and Finance.
Edward Elgar Publishing.
-
Sorescu, A.
(2012).
Innovation and the market value of firms. HANDBOOK OF MARKETING AND FINANCE.
(pp. 129-154).
Edward Elgar Publishing.
-
Sorescu, A.
(2012).
Chapter 6: Innovation and the Market Value of Firms. Handbook of Marketing and Finance.
Edward Elgar Publishing.
Teaching
teaching activities
- MKTG323 Marketing Research Instructor
- MKTG625 Marketing Analytics I Instructor
- MKTG665 Research Mktg Decis Instructor
- MKTG688 Doctoral Seminar Instructor
- MKTG691 Research Instructor
- MKTG691 Research Instructor
Works By Students
chaired theses and dissertations
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Cao, Zixia (2012-10). An Empirical Examination of Stock Market Reactions to Introduction of Co-branded Products.
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Dan, Sujan Mathew (2009-05). An empirical examination of the role of characteristics of the format, standard setting alliance and alliance partners in the market acceptance of formats.
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Ertekin, Larisa (2019-05). To Extend and Defend: Essays on How Firms Can Grow and Protect Brand Equity.
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Warren, Nooshin Lotfi (2016-06). New Perspectives on Assessing the Stock Market Value of Innovation.
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Zhu, Ying (2012-10). A Tale of Two Brands: The Joint Effect of Manufacturer Brand and Retailer Brand on Consumers' Evaluation of Products.
Background
education and training
- Ph.D. in Business Administration, University of Houston - (Houston, Texas, United States) 2002
- M.S. in Statistics, University of Florida - (Gainesville, Florida, United States) 1997
- B.S. in Mathematics, University of Bucharest - (Bucharest, Romania) 1994
awards and honors
- Ricky Griffin Outstanding Research Award, conferred by Texas A&M University - (College Station, Texas, United States), 2014
- Special Conference Lake Geneva Best Proposal Prize, conferred by Strategic Management Society - (Chicago, Illinois, United States), 2013
- Best Paper in the Marketing and Technology Track, conferred by American Marketing Association - (Chicago, Illinois, United States), 2010
- John A. Howard/AMA Doctoral Dissertation Award, conferred by American Marketing Association - (Chicago, Illinois, United States), 2003
Contact
first name
- Alina
has last name
- Sorescu
mailing address
-
Texas A&M University
Marketing
4112 TAMU
College Station, TX 77843-4112
USA
Other
In the News
- Branding in a hyperconnected world News Release
- asorescu@tamu.edu