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Zhu, Ying (2012-10). A Tale of Two Brands: The Joint Effect of Manufacturer Brand and Retailer Brand on Consumers' Evaluation of Products. Doctoral Dissertation.
Thesis
A Tale of Two Brands: The Joint Effect of Manufacturer Brand and Retailer Brand on Consumers' Evaluation of Products
Overview
Overview
ETD Chair
Sorescu, Alina
Professor
publication date
August 2011