Blockchain meets marketing: Opportunities, threats, and avenues for future research Academic Article

authors

• Sorescu, Alina

published proceedings

• INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

altmetric score

• 2.35

author list (cited authors)

• Peres, R., Schreier, M., Schweidel, D. A., & Sorescu, A.

citation count

• 19

complete list of authors

• Peres, Renana||Schreier, Martin||Schweidel, David A||Sorescu, Alina

publication date

• March 2023

publisher

• Elsevier  Publisher

published in

• International Journal of Research in Marketing  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3503 Business Systems In Context
• 3506 Marketing

Digital Object Identifier (DOI)

• 10.1016/j.ijresmar.2022.08.001

start page

• 1

end page

• 11

volume

• 40

issue

• 1

URL

• http://dx.doi.org/10.1016/j.ijresmar.2022.08.001