publication venue for
- Blockchain meets marketing: Opportunities, threats, and avenues for future research. 40:1-11. 2023
- A global perspective on the marketing mix across time and space. 39:502-521. 2022
- Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions. 39:482-501. 2022
- IJRM 2021-2024: Innovation, speed, diversity, let's push things forward together. 38:807-810. 2021
- Omnichannel marketing: Are cross-channel effects symmetric. 38:290-310. 2021
- Metrics unreliability and marketing overspending. 34:761-779. 2017
- The effect of firms' structural designs on advertising and personal selling returns. 34:173-193. 2017
- Customer satisfaction and loyalty in online and offline environments. 20:153-175. 2003