Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions
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INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
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Varadarajan, R., Welden, R. B., Arunachalam, S., Haenlein, M., & Gupta, S.
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Varadarajan, Rajan||Welden, Roman B||Arunachalam, S||Haenlein, Michael||Gupta, Shaphali
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Digital Innovation
Digital Innovations For The Greater Good
Digital Marketing Innovation
Digital Technology
Influencer Marketing
Innovation
Omnichannel Marketing
Social Media Platforms
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http://dx.doi.org/10.1016/j.ijresmar.2021.09.002
