Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions Academic Article uri icon

published proceedings

  • INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

altmetric score

  • 5.35

author list (cited authors)

  • Varadarajan, R., Welden, R. B., Arunachalam, S., Haenlein, M., & Gupta, S.

citation count

  • 27

complete list of authors

  • Varadarajan, Rajan||Welden, Roman B||Arunachalam, S||Haenlein, Michael||Gupta, Shaphali

publication date

  • June 2022