Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions
Academic Article
Overview
Research
Identity
Additional Document Info
View All
Overview
published proceedings
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
author list (cited authors)
Varadarajan, R., Welden, R. B., Arunachalam, S., Haenlein, M., & Gupta, S.
complete list of authors
Varadarajan, Rajan||Welden, Roman B||Arunachalam, S||Haenlein, Michael||Gupta, Shaphali
publication date
publisher
published in
Research
keywords
Digital Innovation
Digital Innovations For The Greater Good
Digital Marketing Innovation
Digital Technology
Influencer Marketing
Innovation
Omnichannel Marketing
Social Media Platforms
Identity
Digital Object Identifier (DOI)
Additional Document Info
start page
end page
volume
issue
