Republican brands, democrat brands ...

authors

• Sorescu, Alina

published proceedings

• JOURNAL OF ADVERTISING RESEARCH

author list (cited authors)

• Gelb, B. D., & Sorescu, A. B.

citation count

• 2

complete list of authors

• Gelb, BD||Sorescu, AB

publication date

• January 2000

publisher

• WARC  Publisher

published in

• Journal of Advertising Research  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3506 Marketing

Digital Object Identifier (DOI)

• 10.2501/JAR-40-1-95-102

start page

• 95

end page

• 102

volume

• 40

issue

• 1-2

URL

• http://dx.doi.org/10.2501/jar-40-1-95-102