EXECUTIVE SUMMARY: BEATING A BEHEMOTH
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Prokriti Mukherji, Alina Sorescu, Jaideep C Prabhu and Rajesh Chandy, 'Behemoths at the gate: How incumbents take on acquisitive entrants (and why some do better than others)', Journal of Marketing, September 2011. © 2011 London Business School.
author list (cited authors)
Mukherji, P., Sorescu, A., Prabhu, J. C., & Chandy, R.