EXECUTIVE SUMMARY: BEATING A BEHEMOTH Academic Article uri icon

abstract

  • Prokriti Mukherji, Alina Sorescu, Jaideep C Prabhu and Rajesh Chandy, 'Behemoths at the gate: How incumbents take on acquisitive entrants (and why some do better than others)', Journal of Marketing, September 2011. © 2011 London Business School.

author list (cited authors)

  • Mukherji, P., Sorescu, A., Prabhu, J. C., & Chandy, R.

citation count

  • 0

publication date

  • August 2011

publisher