Data-Driven Business Model Innovation Academic Article

abstract

• 2017 Product Development & Management Association In recent times, more successful startups, such as Airbnb or Uber, have been spurred by business model innovation than by product innovation. I tap into the growing stream of research on business models from the strategy literature to propose ways in which companies can leverage information networks and big data to innovate their current business models or to develop new ones. I provide examples on how companies can leverage internal and external data to generate new business models and I propose a few research questions that can help academics and practitioners understand the link between big data and business model innovation.

authors

• Sorescu, Alina

published proceedings

• JOURNAL OF PRODUCT INNOVATION MANAGEMENT

altmetric score

• 1

author list (cited authors)

• Sorescu, A.

citation count

• 148

publication date

• September 2017

publisher

• Wiley  Publisher

keywords

• 35 Commerce, Management, Tourism And Services
• 3507 Strategy, Management And Organisational Behaviour
• 9 Industry, Innovation And Infrastructure
• Networking And Information Technology R&d (nitrd)

Digital Object Identifier (DOI)

• 10.1111/jpim.12398

start page

• 691

end page

• 696

volume

• 34

issue

• 5

URL

• http://dx.doi.org/10.1111/jpim.12398

user-defined tag

• 9 Industry, Innovation and Infrastructure