A marketing perspective on business models Academic Article uri icon

published proceedings

  • AMS Review

altmetric score

  • 1.85

author list (cited authors)

  • Gatignon, H., Lecocq, X., Pauwels, K., & Sorescu, A.

citation count

  • 13

complete list of authors

  • Gatignon, Hubert||Lecocq, Xavier||Pauwels, Koen||Sorescu, Alina

publication date

  • December 2017