Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-Term Stock Returns Academic Article

authors

• Sorescu, Alina

published proceedings

• Journal of Marketing Research

author list (cited authors)

• Sorescu, A. B., Chandy, R. K., & Prabhu, J. C.

citation count

• 13

complete list of authors

• Sorescu, Alina B||Chandy, Rajesh K||Prabhu, Jaideep C

publication date

• February 2007

published in

• Journal of Marketing Research  Journal

keywords

• 9 Industry, Innovation And Infrastructure

Digital Object Identifier (DOI)

• 10.1509/jmkr.44.1.057

start page

• 57

end page

• 72

volume

• 44

issue

• 1

user-defined tag

• 9 Industry, Innovation and Infrastructure