Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-Term Stock Returns Academic Article uri icon

published proceedings

  • Journal of Marketing Research

author list (cited authors)

  • Sorescu, A. B., Chandy, R. K., & Prabhu, J. C.

citation count

  • 13

complete list of authors

  • Sorescu, Alina B||Chandy, Rajesh K||Prabhu, Jaideep C

publication date

  • February 2007