Impact of Buying Groups on BuyerSupplier Relationships: GroupDyad Interactions in Business-to-Business Markets Academic Article

authors

• Shi, Huanhuan

published proceedings

• Journal of Marketing Research

altmetric score

• 10.5

author list (cited authors)

• Kumar, A., Shi, H., Skiba, J., Saini, A., & Lu, Z.

citation count

• 2

complete list of authors

• Kumar, Alok||Shi, Huanhuan||Skiba, Jenifer||Saini, Amit||Lu, Zhi

publication date

• December 2023

publisher

• SAGE Publications  Publisher

published in

• Journal of Marketing Research  Journal

keywords

• Business-to-business (b2b)
• Buyer-supplier Relationships
• Buying Groups
• Community Building
• Cross-level Interactions
• Group Purchasing Organizations (gpos)
• Interfirm Governance

Digital Object Identifier (DOI)

• 10.1177/00222437231152207

start page

• 1197

end page

• 1220

volume

• 60

issue

• 6

URL

• http://dx.doi.org/10.1177/00222437231152207