Shi, Huanhuan Assistant Professor

academic article

• Kumar, A., Shi, H., Skiba, J., Saini, A., & Lu, Z. (2023). Impact of Buying Groups on BuyerSupplier Relationships: GroupDyad Interactions in Business-to-Business Markets. Journal of Marketing Research.  60(6), 1197-1220.
  
• Satornino, C., Allen, A., Shi, H., & Bolander, W. (2023). Understanding the Performance Effects of "Dark" Salesperson Traits: Machiavellianism, Narcissism, and Psychopathy. Journal of Marketing.  87(2), 298-318.
  
• Shi, H., Grewal, R., & Sridhar, H. (2021). Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms. Journal of Marketing Research.  58(3), 515-538.
  
• Shi, H., Sridhar, S., Grewal, R., & Lilien, G. (2017). Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets. Journal of Marketing.  81(2), 25-44.
  
• Shi, H., Sridhar, S., & Grewal, R. Building effective inside-outside sales rep dyads: A collaboration perspective. Journal of the Academy of Marketing Science.  1-24.