Shi, Huanhuan Assistant Professor

academic article

• Shi, H., Sridhar, S., & Grewal, R. (2022). Building Effective Inside-Outside Sales Rep Dyads: A Collaboration Perspective
  
• Shi, H., Grewal, R., & Sridhar, H. (2021). Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms. Journal of Marketing Research.  58(3), 515-538.
  
• Shi, H., Sridhar, S., Grewal, R., & Lilien, G. (2017). Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets. JOURNAL OF MARKETING.  81(2), 25-44.