IDENTIFYING THE GENERICS-PRONE CONSUMER - A METAANALYSIS
Academic Article
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Overview
published proceedings
- JOURNAL OF MARKETING RESEARCH
author list (cited authors)
- SZYMANSKI, D. M., & BUSCH, P. S.
citation count
- 28
complete list of authors
- SZYMANSKI, DM||BUSCH, PS
publication date
- January 1987
publisher
- JSTOR Publisher
published in
- Journal of Marketing Research Journal