Identifying the Generics-Prone Consumer: A Meta-Analysis
Academic Article
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Overview
author list (cited authors)
- Szymanski, D. M., & Busch, P. S.
citation count
- 41
complete list of authors
- Szymanski, David M||Busch, Paul S
publication date
- November 1987
publisher
- JSTOR Publisher
published in
- Journal of Marketing Research Journal