An Experimental Analysis of a Salesman's Expert and Referent Bases of Social Power in the Buyer-Seller Dyad Academic Article
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Overview
author list (cited authors)
- Busch, P., & Wilson, D. T.
citation count
- 150
complete list of authors
- Busch, Paul||Wilson, David T
publication date
- February 1976
publisher
- JSTOR Publisher
published in
- Journal of Marketing Research Journal