A Commentary on "Transformative Marketing: The Next 20 Years"

authors

• Varadarajan, Rajan

published proceedings

• JOURNAL OF MARKETING

author list (cited authors)

• Varadarajan, R.

citation count

• 17

complete list of authors

• Varadarajan, Rajan

publication date

• January 2018

publisher

• SAGE Publications  Publisher

published in

• Journal of Marketing  Journal

Digital Object Identifier (DOI)

• 10.1509/jm.82.43

start page

• 15

end page

• 18

volume

• 82

issue

• 4

URL

• http://dx.doi.org/10.1509/jm.82.43