A MODEL OF MARKETING KNOWLEDGE USE WITHIN FIRMS Academic Article

authors

• Varadarajan, Rajan

published proceedings

• JOURNAL OF MARKETING

author list (cited authors)

• MENON, A., & VARADARAJAN, P. R.

citation count

• 323

complete list of authors

• MENON, A||VARADARAJAN, PR

publication date

• October 1992

publisher

• SAGE Publications  Publisher

published in

• Journal of Marketing  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3506 Marketing
• 3507 Strategy, Management And Organisational Behaviour

Digital Object Identifier (DOI)

• 10.2307/1251986

start page

• 53

end page

• 71

volume

• 56

issue

• 4

URL

• http://dx.doi.org/10.2307/1251986