A Model of Marketing Knowledge Use within Firms
Academic Article
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Overview
published proceedings
- Journal of Marketing
author list (cited authors)
- Menon, A., & Varadarajan, P. R.
citation count
- 327
complete list of authors
- Menon, Anil||Varadarajan, P Rajan
publication date
- October 1992
publisher
- SAGE Publications Publisher
published in
- JOURNAL OF MARKETING Journal