PROBLEMS AND STRATEGIES IN SERVICES MARKETING
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Overview
published proceedings
- JOURNAL OF MARKETING
altmetric score
- 6
author list (cited authors)
- ZEITHAML, V. A., PARASURAMAN, A., & BERRY, L. L.
citation count
- 1033
complete list of authors
- ZEITHAML, VA||PARASURAMAN, A||BERRY, LL
publication date
- January 1985
publisher
- SAGE Publications Publisher
published in
- Journal of Marketing Journal