Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions Academic Article

abstract

• The purpose of competitive strategy is to achieve a sustainable competitive advantage (SCA) and thereby enhance a business's performance. The authors focus on the distinctive organizational skills and resources underlying SCA in service industries and the moderating effects of the characteristics of services, service industries, and firms within an industry on the skills and resources underlying a business's competitive positional advantages. The proposed conceptual model of SCA in service industries and propositions builds on relevant literature in the fields of marketing, strategic management, and industrial organization economics.

authors

• Varadarajan, Rajan

published proceedings

• Journal of Marketing

altmetric score

• 3

author list (cited authors)

• Bharadwaj, S. G., Varadarajan, P. R., & Fahy, J.

citation count

• 372

complete list of authors

• Bharadwaj, Sundar G||Varadarajan, P Rajan||Fahy, John

publication date

• October 1993

publisher

• SAGE Publications  Publisher

published in

• Journal of Marketing  Journal

Digital Object Identifier (DOI)

• 10.1177/002224299305700407

start page

• 83

end page

• 99

volume

• 57

issue

• 4

URL

• http://dx.doi.org/10.1177/002224299305700407