Problems and Strategies in Services Marketing Academic Article

abstract

• This article compares problems and strategies cited in the services marketing literature with those reported by actual service suppliers in a study conducted by the authors. Discussion centers on several broad themes that emerge from this comparison and on guidelines for future work in services marketing.

authors

• Berry, Leonard

published proceedings

• Journal of Marketing

author list (cited authors)

• Zeithaml, V. A., Parasuraman, A., & Berry, L. L.

citation count

• 790

complete list of authors

• Zeithaml, Valarie A||Parasuraman, A||Berry, Leonard L

publication date

• March 1985

publisher

• SAGE Publications  Publisher

published in

• Journal of Marketing  Journal

Digital Object Identifier (DOI)

• 10.1177/002224298504900203

start page

• 33

end page

• 46

volume

• 49

issue

• 2

URL

• http://dx.doi.org/10.1177/002224298504900203