Book Review: The PIMS Principles: Linking Strategy to Performance

authors

• Varadarajan, Rajan

published proceedings

• Journal of Marketing

author list (cited authors)

• Jaworski, B. J., & Varadarajan, P. R.

citation count

• 2

complete list of authors

• Jaworski, Bernard J||Varadarajan, P Rajan

publication date

• April 1989

publisher

• SAGE Publications  Publisher

published in

• Journal of Marketing  Journal

Digital Object Identifier (DOI)

• 10.1177/002224298905300210

start page

• 126

end page

• 129

volume

• 53

issue

• 2

URL

• http://dx.doi.org/10.1177/002224298905300210