Book Review: The PIMS Principles: Linking Strategy to Performance Academic Article uri icon

published proceedings

  • Journal of Marketing

author list (cited authors)

  • Jaworski, B. J., & Varadarajan, P. R.

citation count

  • 2

complete list of authors

  • Jaworski, Bernard J||Varadarajan, P Rajan

publication date

  • April 1989