Marketing Services: Competing Through Quality
Academic Article
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Overview
published proceedings
- Journal of Marketing
author list (cited authors)
- Becker, B. W., Berry, L. L., & Parasuraman, A.
citation count
- 196
complete list of authors
- Becker, Boris W||Berry, Leonard L||Parasuraman, A
publication date
- April 1992
publisher
- SAGE Publications Publisher
published in
- Journal of Marketing Journal