More on Marketing Strategy and Differential Advantage Academic Article uri icon

abstract

  • This article points out certain conceptual and inferential problems in Cook's (1983) article, and discusses their implications from a strategic marketing standpoint.

published proceedings

  • Journal of Marketing

author list (cited authors)

  • Parasuraman, A., & Varadarajan, P.

publication date

  • January 1, 1985 11:11 AM