Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy Academic Article uri icon

published proceedings

  • Journal of Marketing

author list (cited authors)

  • Varadarajan, P. R., & Menon, A.

citation count

  • 625

complete list of authors

  • Varadarajan, P Rajan||Menon, Anil

publication date

  • July 1988