Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy Academic Article

authors

• Varadarajan, Rajan

published proceedings

• Journal of Marketing

altmetric score

• 3

author list (cited authors)

• Varadarajan, P. R., & Menon, A.

citation count

• 625

complete list of authors

• Varadarajan, P Rajan||Menon, Anil

publication date

• July 1988

publisher

• SAGE Publications  Publisher

published in

• JOURNAL OF MARKETING  Journal

Digital Object Identifier (DOI)

• 10.2307/1251450

start page

• 58

end page

• 58

volume

• 52

issue

• 3

URL

• http://dx.doi.org/10.2307/1251450