CAUSE-RELATED MARKETING - A COALIGNMENT OF MARKETING STRATEGY AND CORPORATE PHILANTHROPY Academic Article

authors

• Varadarajan, Rajan

published proceedings

• JOURNAL OF MARKETING

altmetric score

• 3

author list (cited authors)

• VARADARAJAN, P. R., & MENON, A.

citation count

• 583

complete list of authors

• VARADARAJAN, PR||MENON, A

publication date

• July 1988

publisher

• SAGE Publications  Publisher

published in

• Journal of Marketing  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3506 Marketing
• 3507 Strategy, Management And Organisational Behaviour

Digital Object Identifier (DOI)

• 10.2307/1251450

start page

• 58

end page

• 74

volume

• 52

issue

• 3

URL

• http://dx.doi.org/10.2307/1251450