From the Editor: Reflections on Research and Publishing Academic Article

authors

• Varadarajan, Rajan

published proceedings

• Journal of Marketing

author list (cited authors)

• Varadarajan, P. R.

citation count

• 28

complete list of authors

• Varadarajan, P Rajan

publication date

• October 1996

publisher

• SAGE Publications  Publisher

published in

• Journal of Marketing  Journal

Digital Object Identifier (DOI)

• 10.1177/002224299606000402

start page

• 3

end page

• 6

volume

• 60

issue

• 4

URL

• http://dx.doi.org/10.1177/002224299606000402