The Behavioral Consequences of Service Quality Academic Article uri icon

abstract

  • If service quality relates to retention of customers at the aggregate level, as other research has indicated, then evidence of its impact on customers behavioral responses should be detectable. The authors offer a conceptual model of the impact of service quality on particular behaviors that signal whether customers remain with or defect from a company. Results from a multicompany empirical study examining relationships from the model concerning customers behavioral intentions show strong evidence of their being influenced by service quality. The findings also reveal differences in the nature of the quality-intentions link across different dimensions of behavioral intentions. The authors discussion centers on ways the results and research approach of their study can be helpful to researchers and managers.

published proceedings

  • Journal of Marketing

altmetric score

  • 3

author list (cited authors)

  • Zeithaml, V. A., Berry, L. L., & Parasuraman, A.

citation count

  • 3017

complete list of authors

  • Zeithaml, Valarie A||Berry, Leonard L||Parasuraman, A

publication date

  • April 1996