Contemporary Perspectives on Strategic Market Planning Academic Article

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authors

Varadarajan, Rajan

published proceedings

Journal of Marketing

author list (cited authors)

Cespedes, F. V., Kerin, R. A., Mahajan, V., & Varadarajan, P. R.

citation count

17

complete list of authors

Cespedes, Frank V||Kerin, Roger A||Mahajan, Vijay||Varadarajan, P Rajan

publication date

April 1991

publisher

SAGE Publications Publisher

published in

Journal of Marketing Journal