Contemporary Perspectives on Strategic Market Planning
Academic Article
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Overview
published proceedings
- Journal of Marketing
author list (cited authors)
- Cespedes, F. V., Kerin, R. A., Mahajan, V., & Varadarajan, P. R.
citation count
- 17
complete list of authors
- Cespedes, Frank V||Kerin, Roger A||Mahajan, Vijay||Varadarajan, P Rajan
publication date
- April 1991
publisher
- SAGE Publications Publisher
published in
- JOURNAL OF MARKETING Journal