INTENSIVE GROWTH OPPORTUNITIES - AN EXTENDED CLASSIFICATION Academic Article uri icon

abstract

  • Market penetration, market development, and product development constitute the major intensive growth opportunities open to a firm. The author describes a matrix framework designed to help identify the various distinct growth possibilities latent in each of the above opportunity classes and proposes an extended product-market growth matrix incorporating external opportunity factors such as user focus, use focus, market growth rate, and a wide range of internal strategy response options as subdimensions.

published proceedings

  • CALIFORNIA MANAGEMENT REVIEW

author list (cited authors)

  • VARADARAJAN, P.

complete list of authors

  • VARADARAJAN, P

publication date

  • January 1, 1983 11:11 AM